Hazelden Foundation

Hazelden is a nonprofit organization committed to helping people sustain lifelong recovery from addiction to alcohol and other drugs. Its world-renowned treatment facilities serve people from across the U.S. and more than 40 countries. Hazelden is also a leading publisher of materials to help people recognize, understand, and overcome addiction and related problems. In addition to its core addiction treatment and continuing recovery services, Hazelden engages in public policy advocacy, addiction research, prevention and education, offering certificate and advanced degree programs through its accredited Graduate School of Addiction Studies.

Read Case Study

  • Business analysis (BA)
  • Website strategy
  • User experience design (UX)
  • Information architecture (IA)
  • Website design and template development
  • Concept validation, usability testing
  • 3-year Web technology strategy

Minneapolis Community & Technical College

Minneapolis Community & Technical College (MCTC) is a public two-year college located in the heart of downtown Minneapolis. MCTC enrolls nearly 15,000 credit students annually and is an active partner in initiatives designed to strengthen the social, economic and cultural vitality of the Twin Cities metropolitan area.

MCTC's vision is to be an institution that transforms the community by educating students who are globally aware, engaged citizens, skillful at their work and lifelong learners.

Read Case Study

  • Persona-based Website audit
  • Website strategy
  • CMS evaluation and recommendations
  • User experience design (UX)
  • Information architecture (IA)
  • Website design
  • HTML/CSS template development
  • Content strategy and SEO consulting

StayWell Health Management

StayWell Health Management has provided population health management solutions to public and private sector employers since 1978. The company's solutions help clients improve employee health, reduce health care costs before they happen and increase productivity. In 2009, StayWell extended its service offerings to include disease management by acquiring longtime partner, LifeMasters Supported SelfCare.

Pilcrow Partners' work for StayWell Health Management was performed in collaboration with Azul 7, StayWell's digital design agency.

  • Executive interviews and workshop facilitation
  • Internal stakeholder, consultant and client interviews
  • Brand platform development
  • Situation analysis, SWOT assessment
  • Strategic opportunities identification
  • User experience strategy (UX)

Andersen Windows and Doors

Andersen Windows and Doors is one of the largest privately held companies in Minnesota. Founded in 1903, Andersen is an international enterprise, manufacturing more than six million wood windows and doors annually in 20-plus facilities. Its products are sold worldwide through a network of thousands of dealers and distributors.

Read Case Study

  • Website strategy
  • Microsite design and development
  • Campaign management
  • Agency partner management

Holiday

Holiday Stationstores is a recognized leader in the convenience store industry with over 300 corporately owned stores and more than 100 franchise stores throughout 10 states in the norther tier region of the United States. Holiday provides customers with a shopping experience unique to the convenience store industry, and gives them the quality product they want ... every day!

Pilcrow Partners' work for Holiday was performed in collaboration with Twin Engine Partners, Holiday's digital content strategy partner.

  • Competitive Web and social media audit
  • Corporate digital strategy
  • Use case scenarios
  • Digital strategy implementation plan
  • Digital content and marketing strategy integration

Portico Benefit Services

Portico Benefit Services (formerly the ELCA Board of Pensions) provides retirement, health and related benefits and services to enhance the well-being of those who serve through the Evangelical Lutheran Church in America and other faith-based organizations. More than 50,000 rostered and lay leaders, and their families, use ELCA benefits to live well during their service and into retirement.

  • Social media listening and analysis
  • Competitive social media audit
  • Social engagement strategy
  • Social engagement implementation plan

Azul 7

Azul 7 is a design firm, solving problems with a human-centered methodology. Azul 7 helps organizations better understand human behavior, clarify their business challenges and use those insights to design experiences, products and services that build personal connections.

  • Business analysis (BA)
  • Brand strategy and alignment
  • User experience strategy (UX)
  • Information architecture (IA)

EarthEcho International

EarthEcho International is a nonprofit organization founded by Philippe and Alexandra Cousteau in honor of their father, Philippe Cousteau, Sr., son of legendary explorer Jacques Cousteau. EarthEcho empowers youth to take action to restore and protect our water resources. Its programs unite the efforts of many prominent organizations to identify and engage tomorrow's most promising leaders in today’s struggle for ocean health through ocean-related service-learning opportunities.

Read Case Study

  • Co-branded Website design and development
  • Real-time validation application design
  • Collective impact reporting
  • Long-term Web strategy

Center for Diagnostic Imaging

CDI, one of the nation's first freestanding outpatient imaging providers, is a national network of imaging providers offering a full range of diagnostic imaging, pain management and interventional radiology services. CDI's physicians and staff are experts in imaging technology, providing patients and doctors with the best possible results — the right procedure, at the right time, for each individual patient.

Pilcrow Partners' work for CDI was performed in collaboration with Azul 7, CDI's digital design agency.

  • Technical requirements documentation
  • User experience strategy (UX)
  • Process and user flow diagrams
  • Information architecture (IA)

Yamamoto

Yamamoto (formerly Yamamoto Moss Mackenzie) is a brand agency. Yamamoto creates brands with logo design, naming, positioning, packaging, environmental design and identity systems. The agency analyzes brands with research, process and strategic insight. They grow brands with print advertising, broadcast advertising, direct marketing, interactive advertising, websites, collateral systems, sales support programs and annual reports. Simply put, Yamamoto ignites brands.

  • User experience strategy (UX)
  • Information architecture (IA)
  • Online community planning

Best Buy Community Relations

Best Buy donates up to 1.5% of its annual pretax earnings through the Best Buy Children’s Foundation and Corporate Giving programs. Best Buy strengthens communities through national, regional and local grantmaking programs, providing positive experiences to help youth excel in school, engage in their communities and develop leadership skills. The Community Relations group at Best Buy manages the competitive national community grant program as well as grantmaking programs centered around store openings, local initiatives, and employee volunteerism.
  • Workflow and system analysis
  • Vendor research and evaluation
  • SaaS package evaluation
  • Vendor demo facilitation

Select Comfort

Select Comfort is one of the nation’s leading bed retailers. The company designs, manufactures, markets and supports Sleep Number beds, a line of adjustable-firmness mattresses featuring air-chamber technology. Select Comfort beds, foundations and bedding accessories are sold in 400 company-owned stores located across the United States, through direct marketing and online.

Read Case Study

  • Online media audit
  • Online media budget recommendations
  • Pay-per-click (PPC) campaign optimization
  • Google local data feed and product data feed implementation (SEM)

Deluxe

Deluxe Corporation, founded in 1915, is a $1.4 billion company with locations in the United States, Canada and Ireland. Deluxe is organized into three business units — Deluxe Small Business Solutions, Deluxe Financial Services and Direct Checks Unlimited — that combine to make the company a growth engine for businesses and financial institutions, as well as one of the top check producers in North America.

Pilcrow Partners' work for Deluxe was performed in collaboration with Azul 7, Deluxe's digital design agency.

  • Business analysis (BA)
  • Website strategy and planning
  • User experience strategy (UX)
  • Information architecture (IA)

TeaSource

TeaSource is one of North America's leading purveyors of tea and tisanes. TeaSource imports and sells some of the most unique, high quality teas in the world, including oolongs, rare dark and puerh, as well as small batch black, green, yellow, white and blends. TeaSource's business is built around 4 core channels: Retail, Wholesale, eCommerce and Education. Bill Waddington, the owner and founder of TeaSource, is one of the nation's leading authorities on tea. A frequent guest on Lynn Rossetto Kasper's "The Splendid Table," Bill travels the world buying and formulating teas for TeaSource and educating people about tea.

  • e-Commerce Website redesign strategy
  • Site launch promotion plan
  • Marketing consulting